Pura Vida Volleyball announced today that it has changed its name to VidaVibe on its 10th anniversary.
Pura Vida Volleyball is known as an established volleyball apparel and accessories company based in St. Petersburg, Florida. The company has made a name for itself in the club sports market as the official merchandiser of many major indoor and beach volleyball tournaments across the United States, as well as generating online sales via the company’s website throughout the year.
This year 2022, Pura Vida Volleyball had its best year yet and continued with very strong sales throughout the 2021-2022 tournament season. The company has already signed on as official merchandiser for 20 volleyball tournaments across the country for the 2023 season.
While volleyball will always be at the heart of the business, the impetus to move forward and up led to the decision to expand the product line to a wider market. The name change to the new name “VidaVibe” was triggered by this exciting expansion. In addition to its classic volleyball collection, the latest inventory features the brand new logo and designs for all lovers of an active and dynamic lifestyle.
“We look forward to the future of our brand and what the next 10 years have in store for us. The team is excited to be creative and truly embrace the heart of VidaVibe – to live with passion and inspire those around us to get the most out of their lives, through all the activities they love to do. – Jenn Cibrone, owner and founder of VidaVibe
VidaVibe is an apparel brand created for active participants in life – gamers, creators, dreamers, doers – anyone who chooses to live every day to the fullest, show up with a positive attitude and dream of their next adventure. Our tribe embraces a coastal mindset no matter where they reside. VidaVibe’s mission is to serve good vibes through inspiring clothing designed for lovers of a dynamic lifestyle.
To learn more, visit vidavibe.com.